Instagram Engagement Calculator
Managing an Instagram account for a business, brand, or influencer is never an easy or simple task. We need to keep our followers engaged consistently and ensure that engagement remains high over time. We need to develop new ideas and approaches to maintain high engagement rates while our follower base grows. Engagement has become more important than ever due to recent changes to Instagram’s algorithm.
Calculating your Instagram engagement rate gives you valuable insights into your account’s activity and growth. That’s why we developed the Instagram Engagement Rate Calculator. However, before we explain what it does, let’s talk about what engagement rate actually is and why it’s so important.
What is Instagram Engagement Rate? Simply put, Engagement Rate (ER) is calculated by determining the exact number of followers out of your total Instagram followers who are engaged and active with your account’s content on a regular basis. Our Engagement Rate Calculator is a simple and fairly transparent tool, based on a simple, yet effective formula.
So What is a good Instagram Engaement Rate?
The Average engagement Rates on Instagram relative to Followers Count:
- 200 and less 10.70%
- 2k - 5k 6%
- 5k - 10k 4.90%
- 10k - 25k 3.60%
- 25k - 50k 3.10%
- 50k - 75k 2.60%
- 75k - 100k 2.50%
- 100k - 150k 2.50%
- 150k - 250k 2.40%
- 250k - 500k 2.90%
- 500k - 1M 2.30%
- 1M+ 1.50%
The higher the number of followers, the more likely it is that your ER will decrease. This is why it is always important to produce quality content on your Instagram account.
It’s pretty clear that building a brand on Instagram is hard – the market is flooded with tons of great offers, promotions and, most importantly, content. So starting with buying Instagram followers is a good tactic, as it gives an important boost, but you need to support this boost with a constant flow of high-quality content. You also shouldn’t forget to maintain a balance in the level of engagement, by buying likes for posts to maintain the right ratio of followers and likes and thus maintain or even increase the engagement rate on the account.
Why do I need a good Instagram Engagement Rate? As previously mentioned, there have been many changes to Instagram’s algorithm that affect how your Instagram feed looks. Previously, users saw posts in chronological order when scrolling through their Instagram page. In 2019, everything changed. Instagram decides which posts to show first in a user’s feed based on their engagement. Therefore, engagement rate has become very important with these changes. In other words, a post with a higher engagement rate is considered better content by Instagram. This is a way to ensure that users receive quality content first and see it for a longer period of time than other posts. For this reason, one of the most important goals on Instagram is to get more Instagram likes and comments on your posts.